Automotive Market Analyst and Consumer Advocate based in Quebec City, with 15 years of experience in dealership management and vehicle financing. She provides expert advice on car buying strategies, import regulations, and maximizing resale value in the fluctuating Canadian market.
Sophie Gagnon is a seasoned expert in the financial and commercial aspects of vehicle ownership, helping consumers navigate the complex landscape of car buying in Quebec. With a background that includes over a decade managing sales and finance departments for major European and Japanese brands, she possesses insider knowledge of dealership margins, warranty loopholes, and negotiation tactics. Sophie specializes in analyzing market trends, specifically the depreciation curves of SUVs versus sedans and the financial implications of importing vehicles from the United States versus buying locally. She is deeply familiar with the consumer protection laws in Quebec and regularly advises on how to handle disputes involving the PAVAC program. Her articles focus on the total cost of ownership, guiding families to make financially sound decisions that go beyond the monthly payment. She also tracks the volatile used car market, predicting when specific models will spike in price or crash in value. Sophie's mission is to empower buyers with the data they need to avoid "lemon" purchases and bad financing deals, ensuring their investment holds up against both the economy and the elements.